Symbiotic relationship ensures IFE's continued survival

For years in-flight entertainment manufacturers have been staring down the irritating threat to their existence in the form of personal media players. IPods and MP3 have quickly been making in-flight entertainment (IFE) a thing of the past. After all, who really wants to watch the same film four times on that long haul flight to Oz? Exactly.

With the prospect of becoming an endangered species staring these manufacturers square in the eyes, they’ve decided to take on a role which is no longer competitive but companionable. In-flight entertainment manufacturers have made the leap in logic previously seen in smaller species that are staring down those big predators; symbiotic existence is king. Instead of trying to keep up with the latest technical advances they’ve decided to develop systems that support personal media players and therefore provide a better experience for passengers all over the world. Singapore airlines are the first to use these great products, just outmanoeuvring other major names at the last.

Audio and visual feeds are sent from the iPod to the IFE system, which in turn sends power to the iPod. So even better you’re iPod isn’t going to die during your flight. So, from this point onwards we could all be looking to great music, great movies and, with the developments of the eBook, great reads on our flights, no matter who we fly with or where we go.

Featured Job - MANAGER MMI TRAVEL

MANAGER MMI TRAVEL - DUBAI

The Position: You will manage the operations and expansion of MMI Travel and its portfolio, whilst ensuring that the Departmental strategic business objectives are achieved, and a position of influence and excellent reputation is maintained in the Travel industry. This shall include the retention and growth of current market shares and the achievement of targets for MMI Travel. Other key aspects to the role are to monitor changing market situations, and to continuously adapt the business strategy to meet market conditions and challenges of the future. In addition to this you will also track competitor activity and initiate changes in processes, systems and strategy for business growth, to address these needs. The ability to maintain effective working relationships with internal departments is also necessary.

Salary & Benefits: We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE

For a full job description & to apply online please click here

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